Ulta Beauty CEO Steelman Touts Strategy Reset; New CFO Targets SG&A Discipline, $1.5B Buybacks

Ulta Beauty CEO Steelman Touts Strategy Reset; New CFO Targets SG&A Discipline, .5B Buybacks

Ulta Beauty logo CEO Kecia Steelman says a “strategy reset” and leadership buildout are driving momentum through the “Ulta Beauty Unleashed” plan that emphasizes the core business (100 new brands, digital and experiential marketing), margin-accretive growth (marketplace, wellness, UB Media) and international expansion, notably the Space NK acquisition to grow in the U.K. New CFO … Read more

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